Greetings fellow mortals!After a slow weekend thought we shall update a bit on our progress! Yes, yes it is not progressing at a cheetah’s pace, neither is it moving at snail’s pace. To put it across rightly, we can say, it is moving at human’s pace(sorry for the bad joke :D).
Well, Well, Well, This post is an account of our first meeting with one of our probable clients.
We were relieved that we got to meet the right person, without having to go through the usual chains of ego, that generally exists in many companies! Now this company that we met, has grown at a great pace and reflects the youth,adventure and all that can be associated with aspirations of young India. This company took birth in Bangalore and has today spread it’s wings across India.
So two of us, dressed up in swagger formal, rode our way to their office filled with hopes,aspirations and of course eyes full of stars (Duh? Starry eyed).
We walked confidently into the office and into the meeting hall with the brand manager of the company. We removed the sophisticated gadgets( PPT on the laptop :D) and started our presentation. The brand manager being a young woman was able to connect with our ideas and we all nodded in unison…till she dropped one bombshell! Apart from this, we should say the meeting went great.
It was something that we were expecting but, nonetheless it made us to get back into our drawing board and made us put on our thinking cap. Wanna know what that bombshell was?
This was when the title of this post; What came first? Chicken, egg or the omelette struck us! The point that she raised was a valid one. Since we are up and coming website, yet to be launched; we are yet to get subscribers/ followers on to our website that made her a little skeptical.
What is confusing is, do the brand come first on the website or is it the subscribers? Now you don’t get subscribers without having any great brands and same time brands will not recognize you, if you don’t have ready base of followers.
Hai koi Jawaab ( Do you have any answers)? This is so similar to the chicken and egg problem, right? Now, we can also purchase database from agencies like a lot of them out there do. But, this is exactly where we are drawing a line and refusing to fall into the herd mentality(Told you, we are wolf in sheep’s clothing). We have, luckily in our arson, already drawn plans and ways to showcase the value that we provide to our customers that will help us build the subscribers list organically. (You will love it, we promise)
What do you guys think about this?
Should we just go out and do whats being done; that is pay and get databases or build our subscribers list organically?
Do let us know what you think is the best solution for this problem?
PS: The meeting with brand manager went very well and we are sure to have them on-board.
Ok. Let me go and have my boiled egg, omelette and some hot chicken wings now.
Upstarting Startup 